Our Mission
To help new parents and babies get more sleep to prevent sleep deprivation and exhaustion, and to do so safely
Statement of Purpose
To improve lives of new parents by helping them get more sleep (and to do so with style).
To elevate the human experience through design.
Core Values
Honesty.
Integrity.
Information accuracy.
Diversity, inclusion, equity, and belonging.
We support all families — We believe every family, every baby, every person is unique and special, and deserves access to quality care and support. We support all women and birthing people. We continue to listen and learn to ensure our brand is thoughtful, mindful, caring and inclusive.
Meet Lynette...
Lynette Damir, RN, Mom and Creative Director, founded SwaddleDesigns. The inspiration for SwaddleDesigns was sparked when Lynette visited families with new babies in their homes and she noticed the parents were very sleep deprived. They weren't swaddling and consequently, no one was getting much sleep. Parents weren't swaddling for two reasons. First, the blanket they were using was too small or too thick, and second, they could not remember how to make a good secure swaddle. The parents consistently asked her to share the secret of the hospital nurses - how to swaddle.
After researching the market, Lynette discovered there were no swaddling blankets available for purchase. Lynette used her medical background and design education from the Art Institute of Seattle to develop the Ultimate Swaddle® Blanket - large and square with swaddling instructions sewn to the edge of the blanket, so parents have an effective swaddling technique at their fingertips. SwaddleDesigns first customer was a major hospital that purchased 4,000 blankets! They understood the importance of swaddling and the educational value of Lynette‛s blanket. The Ultimate Swaddle was the first large square swaddling blanket on the market.
Supine swaddling is important because it helps babies transition from womb to world, helps babies sleep better and longer, and decreases full awakenings due to the startle reflex. By helping parents master the art of supportive swaddling, our swaddling products are great confidence builders for new parents.
Over the years, SwaddleDesigns product line has grown significantly with a focus on innovative, patented products. Lynette designs all of SwaddleDesigns products and exclusive prints, and she selects every component based on its color, texture, durability and quality. She designs with baby‛s best interest in mind and to help new parents.
Trusted Brand
Today, SwaddleDesigns is a trusted brand that new and experienced parents love for the quality, style, affordability, longevity, and educational value. Our customers appreciate that our multi-use blankets can be used for more than just swaddling. SwaddleDesigns is recommended by doctors, nurses, doulas, parent educators, and has a loyal, enthusiastic following of moms and celebrities such as Gwyneth Paltrow, Mariah Carey, and Angelina Jolie. Moms enjoy SwaddleDesigns line which offers a wonderful assortment of mixing and matching collections and coordinates with any nursery or parent‛s personal style. With millions products sold, we delight in the testimonials from Swaddle Fans sharing why they love SwaddleDesigns.
Growth and Innovation
SwaddleDesigns continues to grow, innovate and invest. The SwaddleDesigns line includes many layette essentials including the Omni Swaddle Sack® with Adjustable Wrap, the Transitional Swaddle Sack®, the zzZipMe Sack® wearable blanket, pajama gowns and more.
Our commitment to innovation includes patents for the Omni Swaddle Sack and the Transitional Swaddle Sack. SwaddleDesigns global portfolio of patents include design and utility patents in the US, EU, UK, Korea, China, Japan, Australia. The Omni Swaddle Sack and the Transitional Swaddle Sack are best sellers that parents love because they are easy to use and help babies sleep better and longer.
Many hospitals purchase the Omni Swaddle Sack as a foundational component of their Safe Sleep programs. The Transitional Swaddle Sack has quickly become a bestseller because the unique design bridges the gap between a snug swaddle and a sleeveless wearable blanket, and is a safer option when baby shows signs of starting to roll over.
The Transitional Swaddle Sack is the easiest and safest way to transition baby from swaddle to sack. The Transitional Swaddle Sack has unique half-length sleeves with mitten cuffs. When the cuffs are closed the specially design sleeves provide partial suppression of the Moro (startle) reflex, yet allow baby enough mobility in the arms so that if baby were to roll over onto their tummy the baby can use their arms to push up to reposition their head to get access to air.
There are many reasons new and experienced parents and newborn care educators love the SwaddleDesigns Transitional Swaddle Sack
SwaddleDesigns Commitment to Quality
We manufacture our Ultimate Swaddle Blanket in Seattle, Washington using premium made in USA cotton flannel. Many corporate customers select SwaddleDesigns as a supplier for Welcome Baby Gifts because of domestic production capability and our commitment to quality. Over the years, we have expanded our factory network to include international factories committed to quality with a focus on partnership. We prioritize quality and we maintain the highest standards because we assume that every SwaddleDesigns product will be for a special and important person.
SwaddleDesigns is Eco-Friendly
Our mission to help new parents has been expanded to include the mission to help Mother Earth. We are concerned that the earth is drowning in plastic - 8.3 billion tons of plastic per year, a number so large it's hard to comprehend. For perspective, consider that the annual production of plastic has surpassed the total weight of humanity. We have embraced the challenge and developed a best-of-class NextGen Hybrid Diaper with a focus on sustainability and reducing plastic and landfill waste.
Affordable Gifts
SwaddleDesigns is a brand moms love to receive, love to give, and love to purchase for themselves. Everyday loyal brand enthusiasts purchase SwaddleDesigns as a gift and in their gift message, they share personal experiences describing why SwaddleDesigns is their favorite brand. It is heart-warming to hear the genuine love and how our products have touched their lives. These customer testimonials and knowing our products are loved is a constant source of energy and inspiration.
Our Cotton Muslin and Cotton Flannel Ultimate Swaddle Blankets feature beautiful designer colors and prints, and are lightweight, preshrunk, and allow air to flow naturally which reduces risk of overheating. SwaddleDesigns very lightweight Marquisette Swaddling Blanket is the finest quality open weave swaddling blanket with incredible softness due to the fine threads and high thread count.
The SwaddleDesigns product line includes a multitude of layette essentials and it is fun for new parents and gift shoppers to mix-and-match coordinating items to create a wonderful layette and a special gift to help welcome a very special baby.
Our Team
SwaddleDesigns has grown based on the dedication of Lynette and Jeff Damir, a hard working husband and wife team, and their hard-working, loyal, diverse, Seattle-based team. Many of our team members have been with us for over ten years!
